As part of a larger marketing alliance, BASS, the worldwide authority on bass fishing, and Bass Pro Shops unveiled Friday details of a new BASS member bonus points program to be paired with the existing Bass Pro Shops Outdoor Rewards program.
The Bass Pro Shops Outdoor Rewards program, an already existing benefit for outdoor enthusiasts, is a free, points-based program in which customers earn points each time a purchase is made at Bass Pro Shops or online at Basspro.com. Points can be redeemed for products at any Bass Pro Shops store nationwide, or by ordering online at Basspro.com or placing catalog orders at 1-800-BASSPRO.
All BASS members who sign up for the program will have the opportunity to earn double points for purchasing select Bassmaster Elite Series-related products at Bass Pro Shops. After joining, BASS members will receive an electronic coupon and can take advantage of a one-time offer to achieve triple points on their first purchase. The select products for which BASS members receive double points will include rods, reels, lures and other items used by the winning angler at each of the remaining 2009 Bassmaster Elite Series events. The first set of bonus point products will be announced after the May 7-10 Marine Formula STA-BIL Southern Challenge out of Guntersville, Ala.
Beginning Friday, May 1, BASS members can register at Bassmaster.com/rewards for a Bass Pro Shops Outdoor Rewards Card. Any BASS member already in the Outdoor Rewards program can link their existing Outdoor Rewards number to this exclusive program for BASS members. Members of the Bass Pro Shops Outdoor Rewards program not affiliated with BASS can join BASS by visiting Bassmaster.com or calling 1-877-BASS-USA.
“We are excited to leverage our marketing alliance with Bass Pro Shops to deliver quality benefits to BASS members,” said Tom Ricks, vice president and general manager, ESPN Outdoors and BASS.
The select products that members can purchase for double points will be announced on Bassmaster.com after each remaining 2009 Bassmaster Elite Series event, and those enrolled will receive an e-mail regarding the eligible products.
“BASS members are an important part of our customer base and we are happy to provide this benefit to them,” said Stan Lippelman, vice president of marketing, Bass Pro Shops.
BASS and Bass Pro Shops started a new marketing alliance in February with the Bass Pro Shops Bassmaster Gear Up Giveaway online sweepstakes, which awarded a grand prize of a fishing gear and tackle package valued at approximately $4,200. Also, Bass Pro Shops provides the official apparel for the Bassmaster Elite Series Marshals program and a $25 gift card to participants.
Bass Pro Shops is associated with a number of Bassmaster Elite Series anglers, including four-time Toyota Tundra Bassmaster Angler of the Year Kevin VanDam of Kalamazoo, Mich., and four-time Bassmaster Classic champion Rick Clunn of Ava, Mo.
For more information on Bass Pro Shops, visit Basspro.com.
About Bass Pro Shops.
Headquartered in Springfield, Missouri, Bass Pro Shops, also an international catalog and internet retailer, currently has 55 retail locations in 26 states and Canada visited by over 100 million people per year. In addition, Bass Pro Shops, also provides products and services for thousands of independent dealers world wide through its subsidiary company, American Rod & Gun. Bass Pro Shops gift cards can be purchased at over 132,000 retail outlets across America. For more information regarding Bass Pro Shops store locations, products or special events, please visit Basspro.com. To request a free catalog call 1-800-BASS PRO.
For more than 40 years, BASS has served as the authority on bass fishing. With its considerable multimedia platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in ESPN360.com, ESPN’s broadband sports network, Bassmaster.com, BASSInsider.com and ESPNOutdoors.com, the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content – from tips and techniques to in-depth tournament coverage – to passionate audiences.
The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens, Academy Sports + Outdoors Women’s Bassmaster Tour and the ultimate celebration of competitive fishing, the Bassmaster Classic. Through its grassroots network, the BASS Federation Nation, BASS annually sanctions more than 20,000 events.
BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.