Booyah, YUM F2, and Rebel – New products for 2012

Booyah Pad Crasher Takes Hollow-Body Frogs To The Limit - Every characteristic maximized for effectiveness

Booyah Bait Company announces another reason to “Say it loud; Say it proud” with a new hollow body frog worthy of an energetic “Booyah!” Booyah lure designers looked at every aspect of hollow body frogs and worked to maximize the inherent strengths and eliminate the weaknesses of this type of lure before creating the Booyah Pad Crasher. One strength of many hollow body frogs is the lure’s ability to walk back-and-forth like a Spook. Booyah designers created a “bass boat-style” belly for the Pad Crasher that makes walking the dog (walking the frog?) easy for any angler to accomplish.

For working in the slop, a hollow body frog needs to maintain the right weight, one that creates enough disturbance to get plenty of notice but not so heavy it sinks into the stuff and gets snagged in the salad. Again, lure engineers created an internal weighting system on the double hook that rests against each side of the body. To further ensure a constant weight, a water flow hole is strategically placed at the end of the lure so that any water that gains entry flows right back out on the next twitch.

Color and paint schemes are super-realistic, and the skirt-style legs are long to allow the angler to trim to the correct length for the current situation. Casts great, hops flawlessly through the slop and walks the frog in open water; the Booyah Pad Crasher tops the rest when bass are on a frog bite.

The new Booyah Pad Crasher has an MSRP of just $5.99. For more information go to www.lurenet.com.

Edwin Evers F2 MightEE Worm For Giant Bass - It’s mighty-mighty on monster bass

Created with design input from B.A.S.S. Elite Pro Edwin Evers, the new YUM F2 MightEE Worm was made with monster bass in mind. It’s 10 ½-inches long with an arrowhead shaped bulge toward the end. Because the worm tapers to a smaller circumference before blowing back out to the bulge, the tail section wags back-and-forth in the water with each breath of current. The flat hooking side of the MightEE Worm prompts it to sink in a “searching” pattern, wagging back and forth. Along with the water-pushing ribs, the MightEE Worm creates plenty of displacement to attract big bass.

The MightEE Worm is intended to be matched with the new YUM Pumpkin ‘Ed “Power Shakin’” jighead, which forces the worm to stand straight up when at rest on bottom, but can be rigged on a regular Texas or Carolina rig. No doubt it also will also see early spring action rigged weightless or even wacky rigged when big bass are in the shallows. A dozen color patterns include Watermelon Red, Red Bug, Red Blood Line, Green Pumpkin and Virgo Blue, among others that bass can’t resist. Whether you’re fishing ledges at Kentucky Lake, weeds at Guntersville or anywhere big bass live, the MightEE Bug shakes ‘em up.

The new YUM F2 MightEE Bug has an MSRP of just $4.99. For more information go to www.lurenet.com.

Pumpkin’Ed Jighead Is Made For Power-Shakin’ - Forget the shaky head

YUM’s new Pumpkin’Ed Jighead, designed by B.A.S.S. Elite Pro Edwin Evers, revolutionizes the jighead market. YUM designers ensured that every aspect of this jighead is the best it can be. Start with the flat head, angle of the hook and the horizontal line tie. On a taut line, these characteristics prompt the hook (and soft plastic) to angle upward like a baitfish or amphibian feeding on the bottom. This tough jighead makes even 10-inch worms stand up in the water column. The horizontal line tie provides a better hookset than line ties placed vertically, and the evil red eyes give the jighead a lifelike look. Even the Twist-Keeper that holds the head of the soft plastic has seen special attention. Instead of being forced to start the bait on the keeper with a twist that often results in an angled bait, the Pumkin’Ed’s Twist-Keeper allows the angler to simply push the bait onto the Keeper and then twist, making for a straighter bait – and more bass!

The Pumkin’Ed Jighead is designed to be fished similar to a shaky head, but instead of whippy spinning gear and 6-pound fluorocarbon, anglers can use beefy baitcasters and big baits. It’s great with 11-inch worms, big soft stickbaits like YUM Dingers, big crawfish (which stay in that strike-provoking defensive posture when rigged on the Pumkin’Ed), and big creature baits. In fact, Evers used one with a Mighty Bug to win the B.A.S.S. Elite Citrus Slam in Florida this year. Sizes range from 3/16- to 5/8-ounce and hooks range from 3/0 to 6/0.

The new YUM Pumpkin’Ed is available in black and brown and has an MSRP of $3.99. For more information go to www.lurenet.com.

Walk-the-Frog With The Rebel Frog-R - Realistic Frog Topwater Walks With Ease

Rebel Lures celebrates 50 years in business in 2012 by continuing the innovation that made it one of the most successful companies in fishing with the release of the new Frog-R, a realistic topwater frog that walks-the-frog like a Spook walks-the-dog. The Frog-R is just under 3-inches in length but the bulbous body pushes a lot of water for tremendous displacement and fish-attracting disturbance. The realistic eyes and multi-step painting process creates a lifelike appearance with four versions: a Swamp Frog that is yellow and black, Cricket Frog with brown hues, Leopard Frog with a lime green and black combo and Bull Frog, a realistic dark green and black.

The new Frog-R is a great option for a variety of situations, from pond fishing to working the shoreline of a huge reservoir, and from streams to bigger rivers. The disturbance the Frog-R creates makes it fish a lot “bigger” than its size suggests, and is great for any game fish that’s feeding off the top.

The new Rebel Frog-R has an MSRP of just $3.99. For more information go to www.lurenet.com.